Web Typography: Font Pairing and Hierarchy

Typography affects reading comprehension, user engagement, and brand perception more than any other design element. Effective font pairing combines contrasting yet complementary typefaces—serif headers with sans-serif body text, or geometric sans-serif headlines with humanist paragraph fonts. Hierarchy establishment uses size, weight, spacing, and color to guide reading patterns and information prioritization. Web font considerations include loading performance optimization, fallback font stacks, and variable font adoption for file size efficiency. Readability factors include line height (1.4-1.6 for body text), measure (45-75 characters per line), and sufficient color contrast ratios. Mobile typography requires larger base font sizes (16px minimum), appropriate touch target sizing, and readable text without zooming. Accessibility includes dyslexia-friendly font choices, sufficient contrast ratios, and scalable text supporting zoom to 200%. Tools like Typeface.js, Google Fonts, and Adobe Fonts provide extensive web font libraries with optimization features.