Typography for Digital Platforms: Readability and Performance
~8 minutes
TLDR
Effective digital typography balances brand expression with readability and performance through strategic font selection and optimization.
Digital typography affects readability, brand perception, and website performance simultaneously. Font choices communicate brand personality—serif fonts suggest tradition and authority, sans-serif fonts feel modern and approachable. Web font considerations include loading performance, cross-browser compatibility, and fallback font strategies. Google Fonts provides free, optimized options while custom fonts offer unique brand expression at performance cost. Typography hierarchy guides user attention through size, weight, and spacing variations. Mobile typography requires larger sizes, appropriate line spacing, and touch-friendly interactions. Accessibility includes sufficient contrast, scalable text, and dyslexia-friendly font choices. Performance optimization involves font preloading, subset fonts with only needed characters, and efficient font display strategies. Regular typography audits ensure consistency across platforms and optimal user experience.
Typography, Web Fonts, Performance, Accessibility, Brand Identity